A growing number of people are searching for fast ways to make money; and for some, an Internet business has a great deal of appeal.
And of the many ways to make money from a home-based Internet business, the Affiliate Marketing model based on the Google Cash approach offers anyone – but especially newcomers to the scene – some terrific advantages. (Chris Carpenter’s book “Google Cash” pretty much launched the concept, and even the many competitors often use this phrase to describe the model – also called “Direct Linking.”)
The advantages are real. You really do not need technical skill; in fact you do not need a web site at all… although there are serious advantages if you learn how to build a simple one. You don’t need a merchant account or the equivalent. You never have to deal with customers directly, and never have to be concerned with customer service in any way. Many people looking to build a home business detest the idea of one-on-one customer contact… well, that is eliminated here. This is an Internet business where you can genuinely start to make money within an hour or so of knowing what to do… in fact, that’s exactly what happened to me. You can choose to work 15 minutes a day or 15 hours a day, and there’s a good chance that your income will scale with the time you invest – if you invest it wisely.
Affiliate Marketing using the Google Cash model gives you the opportunity to take advantage of a spare hour at home after dinner to test an opportunity that converts to hundreds of dollars of income a month, or more.
Start-up costs should be negligible, which of course is another great characteristic for a home Internet business. More, the risk of losing money should be low… but again, these “should be’s” are true only if you approach the opportunity with knowledge and with caution, initially. Most traffic comes from Pay Per Click advertising and someone who does not know what they are doing can lose money in a hurry. But if you DO know what you are doing, this risk is eliminated – and it is easy to learn. This is genuinely a home-based Internet business where you can be in action within an hour or two of learning the concepts.
Unfortunately, while making money this way is simple – truly, almost the ideal home Internet business in concept – it is NOT easy. It was once – but now it’s become a very competitive business model and you need to be prepared to work at it. The elements are simple. You need to place ads that send people to a merchant’s web site, and you need that web site to convert visitors into customers.
Straightforward. But the devil is in the details. If you pay more to send visitors to the web site than the income you earn from those visitors’ purchases… well, this is not a great foundation for wealth (unless you’re advanced enough to have the other elements in place to capitalize on the loss-leading traffic).
So, it becomes essential to know exactly which types of products to look for, and to understand what constitutes a great Affiliate deal.
And you are compelled to examine ways of paying as little as possible for the traffic, at the same time as more and more people are using the Pay-Per-Click system, and driving costs up. And you may even be compelled to build mini-web-sites to act as an intermediary between your ad, and the merchant’s sales page, to overcome some other challenges.
So… simple, but not easy. It’s a good home Internet business model but like all of them it is not perfect, and you have to be prepared to approach it seriously.
The only way to approach this model in such a way as to give yourself the best shot at success, in the shortest time, with the least expense, is to make the commitment to learn how to handle the main elements – how to choose a product or market, how to choose a merchant, how to manage Pay-Per-Click campaigns, when and how to build so-called Landing Pages (which now call for mini-web sites), how to test and to track results of testing.
And the best way to do this, is to learn from an expert. Since Chris Carpenter’s Google Cash came out there have been many products building on his model. Few have come close to his package in start-up detail, but many have documented extremely clever strategies and tactics – some, deliciously underhanded – that give you a competitive edge in this increasingly competitive business. All are available as an immediate download from the Internet once you have made a purchase.
Choose your expert (and guide) carefully. The elements of the Google Cash approach change frequently (for example, as Google changes its rules) so in addition to proven author expertise you should look for a product which offers lifetime upgrades, if possible. (Proof that they mean it: check if there have already been upgrades, if it’s been published for more than 12 months). If the package includes videos in addition to text, this can be a major advantage – watching a 5-minute video on how to open an AdWords account, for example, or join an affiliate network such as Commission Junction, sure beats trying to do it from text alone. Having a forum is worth its weight in gold. Any offer of mentorship is worth more than its weight in gold.
And consider… for some, the Google Cash approach itself is an Internet business, but to others it’s only a foundation for a business and they combine the approach with List building (for email marketing and Joint Venture opportunities), and web site development(to attract free traffic from search engines such as Google, Yahoo, MSN, and others). Some experts cover this, some don’t.
And beware – the more you read, the more you learn, but the more you read MIGHT translate into the less you act! You’ll find the experts have contradicting approaches, and it’s too easy to become paralysed with conflicting know-how. Then you have a home Internet business in theory but not in practice. The reality is usually that both experts are right… if you follow either one’s advice, it’ll work. But the only sure paths to failure are to not do either one, or to do both in a half-hearted manner.
So if a home Internet business using this model has some appeal, make the commitment to learn… choose a guide book or package, read it, absorb it, but as soon as you know enough, ACT! Follow the instructions. Follow the advice. Try it for real. Make a few dollars, lose a few dollars… but learn it for real. THEN you might be ready to learn more from a different expert, because you then have the context now to place the conflicting advice in perspective and not let it interfere with your actions.